Tech giant Google has been shaking the wireless world in recent months; introducing various innovative services that got consumers excited. The company however, is not done yet as report from the Wall Street Journal says that Google is set to unveil its wireless service in the US as early as Wednesday.
This will further push Google into the mainstream of an industry that is already experiencing a huge price war among providers in the United States. This time around, the company known all over the world as the biggest provider of online search service is expected to allow customers to pay only for the amount of data used every month. This, according to WSJ, quoting people familiar with the story, will further pressure carriers to abandon their highly profitable “breakage.”
Existing plans being offered by subscribers allow them to pay for buckets of data, which expire at the end of each month. While Google’s plans to unveil a service that lets people pay according to used data may come as a welcome development for consumers, carriers may not be too pleased with the idea. A study carried out by a company named Validas in 2013, revealed that smartphone users basically waste $28 every month on unused data.
A couple of careers are already working towards similar line as T-Mobile for example has a plan that allows its users roll over data plan.
Google’s new service, according to the report, is expected to run on both Sprint and T-Mobile; two companies that have both agreed to carry the traffic. The report further stated that the service will initially work on Google’s latest Nexus 6 phones, while “the devices will dynamically be able to switch between Sprint and T-Mobile networks depending on which carrier has the strongest signal.”
Subscribers are also expected to benefit from reduced bills on their phone calls as the service is expected to use Wi-Fi networks to route both calls and data.
I wouldn’t be too excited as a consumer as nothing as at yet been said about pricing. The move as exciting as it seems, could get consumers a bit sceptical considering the fact that they may end up paying prices that are a bit higher than what they have been used to. While the service may encourage consumers to buy Google’s Nexus 6 devices; it remains to be seen how the issue of pricing would be handled considering the fact that Google will have to pay both Sprint and T-Mobile for network access. Perhaps, Google is considering offering a significant subsidy to encourage consumers.
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