The search giant has recently announced a tweak to their search engine as a bid to diminish piracy and access to copyright-violating web pages on the internet.
Starting next week, the company will be changing their search results algorithms to make possibly pirated material appear later when users search on their search engine, as mentioned by Google on their own blog.
The algorithm change is a result of the rampant clamoring of entertainment companies to make legal material easier to find, as it has received more than 4 million petitions regarding the said matter last July.
The revamped search engine is going to make use of “removal notices” or company complaints, as one of the many factors to determine the ranking of the search results.
However, according to Google’s Engineering division senior vice president, Amit Singhal, URLs will not be taken down from the search results unless the company receive legitimate copyright removal notices from the copyright holders.
The algorithm alteration has earned praise from entertainment companies, leaving the senior executive vice president of the Motion Picture Association of America, Michael O’ Leary optimistic that Google’s latest move will aid in leading users towards legal means of accessing television programs and films online.