Google is planning to start Web TV service in Europe from next year, reports Bloomberg. This was revealed by the Google Chairman Eric Schmidt while talking to television executives in Edinburgh.

Google, the largest Internet-search company of the world, will start the Web TV service in a bid to expand its TV customer base. The California-based company will continue to fund broadcasting content. However it has no plans to produce any television program itself.

Google started its Web TV service in USA last year with partners Sony Corp. and Logitech International SA.

“Just as smart-phones sparked a whole new era of innovation for the Internet, we hope Google TV can help do the same for television, creating more value for all,” said Schmidt.

The Web TV service of Google works with the help of a set-top box. In April, Logitech, which started selling the Revue device in USA in last quarter of 2010, announced to reduce the price of the device by 17 percent.

Schmidt also announced his interest for U.K. television industry to work with Google for developing broadcast content for the viewers. He rejected the “accusation” that Google wants to make all content free for users.

“We’re agnostic when it comes to whether free or paid content models are best,” Schmidt said. “It’s up to content owners to decide if they want to charge, and it’s up to users to decide if they want to pay.”