Google steps up Allo marketing by handing free grilled cheese sandwiches on the streets

Share the joy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Credit: https://twitter.com/amitfulay

Fresh from promoting Allo on university campuses, Google is once again promoting the mobile messaging app to people on the streets. Google Product head Amit Fulay retweeted a picture of a bus-sized food truck handing out grilled cheese sandwiches to people on the streets who download the Allo app. Plastered with an Allo wrap with a message on how to chat with the Google Assistant, it’s quite obvious what the tech giant is trying to achieve by doing this.

Clearly printed on the side of the bus, include information on how start a conversation with three or more of your friends—and earns you a free beanie hat. It is not clear if existing Allo users will be able to benefit from this, but what we do know for sure is that Google is most certainly taking its Allo publicity to a new height.

Last month, 9to5google published a story where Google was seen advertising the messaging app to students at the University of Michigan. Thanks to 9to5google again for spotting the picture as well as the tweet.

According to a Reddit user per 9to5google, multiple ads promoting Google Allo were seen at the University of Michigan. The ads emphasized group communication, Google Assistant, and integration stickers.

Google rolled out its AI-powered Allo chat app in September 2016. Since that time, the company has continued to add loads of cool new features to encourage more people to use the app. Last August, a web version of the app was released by the company—ending months of speculations over whether or not the tech giant was planning on adding a desktop version.

To use it on desktop, scan the QR code from the menu using your Chrome browser. The process is really very easy and takes only a couple of seconds; but be sure to have your phone connected to the internet and a version of the app installed on your phone. You will have to make sure your phone is always on since the web version mirrors what’s on your mobile device.

A web version is one of the best things to happen to Allo as it will enable more people embrace the use of the app. Though, the August roll out was limited to Chrome users, the Firefox and Opera browser versions soon followed.

With Allo web, you will be able to access some of the app’s major features including the popular Google Assistant, emoji, stickers, smart reply, and many others. To add emojis, simply tap on the smiley button in the text input box, or move over to a right-side column where you can choose a sticker pack of your choice.

In the last update, Google added a new feature that will enable you to find memes online. Giving users the ability to search for a meme online in chat is a smart move aimed at further making the mobile messaging app popular among users. Clearly too Google is focusing all its attention on young users, and enabling a meme feature will further enhance its suitability among college students.


Share the joy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

Share This Post On