Google’s acquisition of third-party email application developer Sparrow is worth under $25 million, a new report says.
According to The Verge which cites unnamed “sources familiar with the situation”, the price paid by Google to acquire Sparrow does not exceed $25 million and that there was no other company Google outbid to acquire the email app developer.
Sparrow recently announced that it was acquired by Google with CEO Dom Leca saying “We’re excited to announce that Sparrow has been acquired by Google!” on the company’s blog.
Sparrow also sent out this tweet today, pointing to its announcement on its site:
We’re excited to announce that Sparrow has been acquired by Google! Read more here: sprw.me
— SparrowMail (@sparrow) July 20, 2012
As a result, the current apps from the email app developer out on the market will no longer receive new features but for the time being, the company has committed to making them available in the foreseeable future as standalone products.
Google is aiming to “bring polish, ‘beauty,’ and ease of use to all of its Gmail experiences across platforms” with the Sparrow acquisition, The Verge says, according to its unnamed sources.