“Hot Searches” or the idea of trends in search is not a new concept for Google, but now the same concept comes with major changes.
Hot searches, available at www.google.com/trends/hottrends, is a new page from Google that allows you to see the most popular searches in any given day. The system will start from the last day and will go back merely for the purpose to show how many tens of thousands, or hundreds of thousands, of people were looking for something on Google.
Currently, the system is limited to users in the U.S. search aggregation, but it provides enough details about the context of that search. Take for example some news that could cause a radical increase in the number of searches, and in some cases you can even have related searches.
Noteworthy is the fact that in this section Google does not abuse the concept, making a list of top 20 most accessed sites a day. Variation is very high, and if there are three extremely popular search terms today, only those will count and get a check in the list. As a clear example of the idea: if on June 13 the two most searched terms are ‘Henry Hill’ and ‘Kevin Durant’, on June 10 there were five popular terms on Google.
The idea seems interesting, but more interesting would be if it would include a similar system for each country in the world. We are convinced that the volume of information for such a system is stored on the company’s servers.