Google rolls out more options to mute ads that usually stalk you

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Credit: https://www.blog.google/topics/safety-security/greater-control-new-features-your-ads-settings/

Google wants you to have greater control over those annoying ads that stalk you everywhere you go online. It goes without a say that some ads can be so annoying they show up in the least expected places. The search engine giant on Thursday announced addition of more options to its Ads Settings and Mute This Ad to give you more options to mute the ads you see on Google, websites, and apps.

For clarity, Google explains exactly how to identify those ads in a blog post. Google’s Group Product Manager, Data, Privacy and Transparency Jon Krafcik explained a scenario:

“Let’s say you’ve walked through one too many puddles of icy slush this winter, and you finally need to replace your snow boots.

“You visit Snow Boot Co.’s website, add a pair of boots to your shopping cart, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co. might show you ads that encourage you to come back to their site and buy those boots.”

Sometimes we are faced with such scenario—as a matter of fact, it happens every other day. Why would a shopping site continue to stalk you even when you have already chosen another product?

Useful as those ads might be, it’s so annoying when you keep seeing them on every website you go even when you no longer need them. A new control, according to Google, has now been added to Ads Settings to enable you mute those annoying reminders:

“Today, we’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. For more information about this new control, check out our Help Center article.”

How to turn on or personalize your ads settings. Simply go to your Ads Settings, turn ads personalization on or off any time you wish to. Once this is done, you can see information about reminder ads and control that advertizers can show you these ads.

Credit: https://www.blog.google/topics/safety-security/greater-control-new-features-your-ads-settings/

Krafcik said the Mote this Ad tool has been largely popular among people. In 2017, more than 5 billion pieces of feedback, according to Google was received informing the company that ads that are not relevant have been placed on mute. Based on that feedback, the search engine giant said it removed 1 million ads from its ad network.

With the addition, the tool will now recognize your feedback on any device where you are signed in to your Google Account; and this will be based on your account settings. If an ad for Snow Boot Co. on your smartphone for example is muted, it will also reflect on your laptop.

This should get rid of those annoying ads that invade your privacy, and sometimes try to force you to buy a product you stopped showing interest in a long time ago.

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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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