Google Analytics is finally retiring — its older version, that is. Google has announced to discontinue the old version of Google Analytics tomorrow after it introduced a newer version.
The search giant rolled out a new version of its website traffic service in September last year to focus on real-time results but continued support for the older version via a link at the bottom part of the page. The link will hit the sack starting tomorrow, according to Google’s announcement on its official blog.
Paul Muret, engineering director for Google Analytics, wrote in a company blog post,
We have received some really great feedback over the last year on what’s working and what’s not; we’ve been listening very closely and doing our best to incorporate the feedback and ideas. We are continually working to improve upon Google Analytics and help provide you with tools to make better decisions for your website and marketing programs, so please keep providing the feedback.
Users who have yet to switch to the latest interface will find that the new version features real-time reporting of results, multi-channel funnels, social reports to measure the impact of social marketing initiatives and evaluate the effect of social media, reports from mobile device visitors, and content experiments that allow you to show different versions of a particular page to users and measure the effectiveness of each of the page’s versions.