Every tech and social media company worth its salt is looking towards Snapchat for inspiring ideas these days. Instagram, Facebook, and WhatsApp have all cloned Snapchat one way or the other—and now Google wants to add itself to that list. According to the Wall Street Journal, the Mountain View California-based tech giant is working on a Snapchat-like feature for publishers.
Google is tapping inspiration from Snapchat’s publisher channel called Discover, WSJ reports. Called “Stamp,” the content system being developed by the tech giant could be announced as early as next week, the report cited people familiar with the matter.
Adweek reports that the new product being developed will work alongside Google’s AMP program. AMP is a program designed to facilitate fast-loading of mobile web pages on Google search larger digital platform. The company is already in talks with some reputable media organizations including, The Washington Post, Vox Media, Time Inc., CNN, and Mic about the possibility of taking part on the new feature.
For now, no word on the exact financial details that will be involved in the ongoing discussions with the media giants have been made known, according to WSJ.
Snapchat is already feeling the heat from Instagram after the Facebook-owned picture-sharing app recently announced that it now has 250 million daily active users on its version of Stories.
That announcement came at a time when Snapchat Stories recorded a sharp decline of 50 percent in terms of engagement when compared with the same period in 2016. “We saw a decline of 50 percent in average unique viewers per story from June 2016 to June 2017,” Delmondo CEO Nick Cicero said, per Yahoo.
Instagram Stories was added last August, and has continued to surpass expectations and smash records. While Snapchat holds the record of being the first social media company to launch Stories, memories of that achievement is soon fading away as Instagram continues to reinvent the feature.
“If you think about it a year ago when we sat together, Instagram Stories didn’t exist,” Carolyn Everson Facebook’s global head of sales told CNBC. “Today on the platform, we not only have 250 million people using it, but actually a third (of the most viewed stories) are businesses using Instagram Stories and one million are advertisers.”
Mixed feelings trailed Instagram’s copying of Stories from Snapchat—but the Facebook-owned image sharing app continues to add loads of unique features to its own version. At least, Instagram is making effort to recreate and make Stories look different from what we have always known it to be.
Google will feel like it has smelt blood and believe it can better the performance of the Snapchat Discover channel. Sometimes it is not about who invented a feature or program, but how much success was achieved in the process. If Google could add or reinvent the feature and make it more appealing to everyone, then Snapchat has a big fight heading its way pretty soon.
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