According to a recent GlobalWebIndex report on Q4 2012, Google+ has been found to be the second most actively used social network online. It has surpassed Twitter, but is behind Facebook, which is still in the number one spot. Still, the second place ranking is bound to catch the attention of marketers who seek to rank high in search results.
The Latest Stats
Based on the report, during the last quarter of 2012, more than half or 51% of Internet users logged in to Facebook at least once a month. This is followed by Google+ with 25%, then by Twitter and YouTube, both of which have 21% user ratings.
Notably, an SEO Hacker post reports that the growth in Google+ users could be attributed to their increasing of relevance in search results. In the network, social media marketers are required to sign up their names and business on Google+. This way, they are able to acquire more personalized search results.
The Plus Button
In the SEO Hacker post, Sean Patrick Si writes that Google+ has definitely presented “the Plus button” as a huge advantage that urges users to sign up. Otherwise, they lose a factor that could help them in search rankings. Si also describes Google+’s strategy as “powerful,” “phenomenal,” and “crazy.”
A Major Influence
With these latest findings, it is clear that Google+ is fast becoming a major influence in the industry of search marketing. It is highly possible that its growth streak would continue throughout 2013. As for brands and marketers who are not yet on the network, they should seriously consider doing so, if they want to ensure high rankings in Google’s search results.