Google Now Automatically Converts Flash Ads To HTML5

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Who isn’t already sick and frustrated by those annoying Web ads? Of course, we all are, and the good news is that Google is about to make them less annoying.

Google last Wednesday announced that it will start converting Flash campaigns to HTML5 automatically. It will now be even easier for advertisers to target users on the Google Display Network with a device or browser, which supports Flash, according to Emil Protalinski of Venturebeat.

“Over half of time spent online is now spent on mobile devices [http://goo.gl/wba3N6].^ This presents a tremendous opportunity for marketers to reach their customers throughout the day, whenever they may be browsing. But there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only.”

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Google started offering interactive HTML5 backups back in September when support for Flash was unavailable. The Flash-to-HTMLS5 conversion tools for Google Network and DoubleClick Campaign Manager, according to Venturebeat, created an HTML5 version of Flash ads. This according to the report, showed a real ad instead of a static image backup.

With Wednesday’s announcement, Google will now automatically convert eligible Flash campaigns, including new existing to HTML5. As an advertiser, all you are expected to do is to upload your ads through AdWords, AdWords Editor or any other third-party tools that are compatible with the company’s ad platform.

“Eligible Flash campaigns [http://goo.gl/I4186A], both existing and new, will now be automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools.”

On its support page, Google gave an explanation on how to know if an ad is running as an HTML5:

“Not all Flash ads can be converted to HTML5. To see whether your Flash ad will convert, upload it to the Swiffy tool. If this tool is able to convert your ad, then your ad will be automatically converted when it is uploaded to AdWords.

“To see in your AdWords reports whether your Flash ad was converted, segment your ad table by devices. If you see mobile or tablet impressions for a Flash ad, then your ad was converted.

“In the future, we will be providing a notification on all converted Flash ads. We expect this to be available in late 2015.”

Google’s plan to converting all Flash ads to HTML5 has been long in coming, and gradually most ads will be made in HTML5.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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