Google doesn’t have to worry about Facebook’s dominance over Google Plus in the social networking scene.
Facebook’s social media dominance can be seen in the population disparity between the two sites (900 million vs. 100 million active users), and the amount of time these users spend within the site per month (8 hours vs. 3.3 minutes).
Facebook is all that and more because of the fact that it has a wider network of acquaintances, friends, and people that know each other. The brief history of social networking sites shows that there’s only one room for a social site.
According to Mark Zuckerberg, Facebook CEO, “the past 100 years have been defined by the mass media. In the next 100 years, information won’t be just pushed out to people: It will be shared among the millions of connections people have.”
Essentially, Zuckerberg’s goal is for Facebook to change entirely how people get their information online. Currently, nothing beats Google Search in that regard, but Zuckerberg hopes that people will eventually heavily rely on getting information through their friends on Facebook. Google is confident that this will not happen for several reasons.
One is that Google is making lots of money. In contrast, Facebook has a hard time convincing marketers that their ads are effective. One problem that Facebook has is that people go there to socialize with friends and acquaintances, learn about what other people are doing, and not click on ads. Google has it easier; in fact, it made 37.9 billion dollars last year, of which a huge percentage (96%) is attributed to online advertising.
Furthermore, according to Lars Rasmussen, a software developer, “I do think that social is a significantly less explored area still than search, and it is sort of the frontier of technology in many ways. But that doesn’t mean in any way that search is obsolete or even close to being obsolete.” Google is still the most visited website worldwide, followed by Facebook, and then YouTube, an online video site owned by Google.