All businesses whether big or small depend on customer loyalty—keeping your customers happy could be the biggest tool you need to be competitive. With the right tools, your business will not only be able to attract the right customers, but will also be able to retain them. That is why Google is rolling out a set of new tools for Google My Business; a service similar to Facebook Pages.
“We hope that these more descriptive profiles not only help consumers quickly find the business that best suits their needs, but also help businesses stand out and express what unique about them,” Google Business Senior Product Manager Amir Fish said in a blog announcement. “We’re committed to helping businesses succeed on Google and are excited to keep improving the experience for all people on Maps and Search,” it says.
Businesses with a Google presence who have uploaded certain information including photos, reviews and the likes can access the tools. Businesses can now upload photos, that can be displayed in a new dynamic module on their profile. This tool is almost similar to what we have in Facebook as businesses will be able to set a profile cover photo.
Businesses, according to TechCrunch, can now access a short name and URL so that it will be easier to direct people straight to their profile page. In a couple of months from now, customers will be able to search Google Maps by the short names chosen by businesses.
Google has also added welcome offers, which allows a business to reward all new customers for following them. Offers may come in form of discount and a couple of other deals.
A new Marketing Kit website was also launched by Google that will allow businesses to order free stickers and posters to place at their retail location. They will also be able to download assets for social posts, among a couple of other things.
Last November, Google launched a messaging feature so you can send messages to businesses within the app. Introducing a messaging feature within the app that allows you to interact with businesses is a win-win for everyone.
This came on the heels of a follow button that lets you follow businesses within the app. The messaging feature allows you to make enquiries from businesses. The feature will allow you to make orders, book appointments, and do a lot more without exiting Google Maps.
The ability to send messages to businesses was first introduced to select countries in 2017, but is now more widely available to all users globally. Businesses will have to enable messages so that customers can connect or send messages to them. Simply locate the “message” button on Business Profiles on Google Search and Maps.