Google is reportedly considering buying Firework. It is a video-based social media app. How it works is similar to TikTok, a Chinese app.
Weibo is also reported to be interested in acquiring it.
What is Firework
It is a video sharing app. It is similar to TikTok but it is newer in the scene. The app accumulated $100 million in a fundraising campaign earlier in the year.
TikTok, on the other hand, is valued at more than $75 billion.
If Google acquires Firework, the app could become a popular app because of Google’s status in the industry.
With Firework, you can create a 30-second video and share it with your friends. It includes its Reveal technology, which awaits patenting. Reveal is a flip-the-screen viewing technology that gives creators a new way to tell stories.
Users can capture vertical and horizontal videos using their smartphones in a single shot. Viewers can twist their smartphones while the video is playing to get a new perspective.
Firework has more than a million users. As more people know about it, the number of users will surely increase. It is available on both iOS and Android devices. It is one of the rising apps on the App Store and Play Store. And if Google acquires it, the app will be more successful.
TikTok is owned by ByteDance, a Chinese company. It has become a popular social network app around the world. Its main users are younger individuals. In the second quarter of 2019, TikTok has become the fourth most-downloaded app.
The success of TikTok has been noticed by a lot of tech companies, including Facebook. The social media giant is currently testing a similar app called Lasso. Facebook’s Mark Zuckerberg considered it as Instagram’s Explore feature. Snapchat is also experimenting on adding a style feature similar to TikTok.
Google is motivated to stay ahead as it explores other acquisitions in the video app space. The company thinks that TikTok can be a great challenger for YouTube. The Chinese app managed to attract those popular creators from YouTube to adopt its platform. But it has managed to grow its own stars.
During the VidCon, some of the TikTok stars actually stole the show, even though the event was dominated by YT personalities.
Google may fear that TikTok could overtake the popularity of its video-sharing platform — YouTube. For that reason, it is considering an alternative to its creators. But, unlike YouTube, TikTok does not pay its creators.
If you are considering using Firework to market your brand, now is the time to do it. The overall cost is still low. But expect it to climb when the acquisition becomes official.
You can find audiences who are willing to buy your products. Thus, start partnering with those influencers and begin your influencer marketing campaign using this platform. Pay them to use your products. Or let them promote your brand so your products will be in front of new eyes.