Google has been doing a couple of shakeups around its Search service lately; and the latest one might interest podcasters. Going forward Google is making it easier for you to find and listen to podcast on Search.
What that means is that you will no longer need to enter the term “podcast” in your search to see episodes. This new change will make it easier to discover new podcast across Search.
“Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form.” Product Manager, Google Podcasts Zack Reneau-Wedeen said in a blog post.
The change is also expected to be extended to the Google Podcast fold as well as the Google Assistant pretty soon. On the Assistant, when you ask for podcast about a particular topic such as “Hey Google, play a podcast about Marie Curie,” you will get suggestions that are relevant to you. You also have the benefit of getting your listening progress synchronized everywhere you go.
Last April, Google Podcast welcomed an important addition—individual episodes in search results. The update replaced the previous arrangement where search in Google Podcast was general and only shows that match your queries were made available. The in-app search will find and list specific episodes in response to your queries. With that update, you will be able to find current topic or “rediscover” previous ones you have listened to.
Episodes search was initially only available to 1 percent of users at the start of last week, but that appears to have changed right now with more people gaining access to the feature.
A search from the top-left corner of Google Podcast will reveal new “Episode results” section. Google will list five episodes or thereabouts with brief descriptions, while a “More” button at the bottom will show a longer listing.
In 2018, Google added the ability to share shows and episodes directly. Sharing was not only limited to podcast publishers with Google creating a tool to generate a direct link where a feed URL can be entered. This seriously hampered the growth of the app as many podcasters and users alike preferred other apps that gave them more advanced options.
The share button can be found in the overflow icon of the Android version of the app. In the top-right corner of a podcast or specific episode, you will find a Share button that can now be used as intended. The Share button, which was added a couple of weeks ago, opens the share sheet to copy link, send directly to other apps, or via Direct Share contact.