Everyone wants to have a share of the China market—understandably Google too wants to make inroads. The company, according to Bloomberg is already laying proper foundation to bring its dream into reality. The tech giant wants to take its cloud business to that part of the world, and is reportedly in talks with Tencent Holdings, Inspur Group, and other companies in the Asian powerhouse.
Citing people familiar with the matter who asked not be mentioned, talks began early in the year. As talks progressed, Google narrowed down the list of partners to only three candidates towards the end of March. One of the persons with the inside scoop, however, said it is not clear if the plans will proceed since the plans have started generating tensions between the US and China.
Google’s plan is to run Drive and Docs; two of its internet-based services via the local data centers and servers of Chinese providers in the same way other US cloud companies access the market.
In 2017, Amazon, Google’s biggest rivals when it comes to cloud technology, sold its Chinese servers as well as some other cloud assets to locally based Chinese partners Sinnet Technology. This makes it very easy to understand Google’s latest efforts and give credence to the Bloomberg story that the company is seriously in talks with partners in that country.
When contacted by Bloomberg to confirm the story, Google Cloud’s chief, Diane Greene did not provide any information to that effect. However, the report adds that Google is currently looking to hire a Shanghai-based employee to manage its cloud operations in China. As a matter of fact, one of the qualifications the person Google is looking to hire must have is “experience in, and knowledge of, the Chinese market.”
More on this story will probably unfold in the days ahead, but until then, I guess we just have to wait and keep our fingers cross.
In other news, Google Search is stepping up moves to help users achieve their needs in the best possible way. The search giant recently updated the way consumers discover events in Search by adding new features that can help them to personalize results. This will enable Google provide important information about events within users’ search results.
For those in the US, when next you search for an event and tap on it, Google will present an overview that shows details that include ticket, cost, venue reviews, time, and location. The new feature gives you the option of either saving events for later, or clicking through to buy tickets via various vendors that have signed up with Google including Ticketmaster and StubHub.
Google’s new update covers all types of events including, concerts, museum happenings, local festivals, and cooking classes. Among items that you can search for include, events near me, or free concert. To give you a broader view, however, a returned lists that contain different sites will be made available.