During a recent interview, Larry Page, CEO of Google, mentioned that Google+ is composed of two parts: “Social spine and social destination.”
When the latest reports came in regarding actual usage among members, Page received questions about the short duration of time users spend on their Google+ accounts, specifically, only 3 minutes per month on average. The CEO dismisses this as a “confusion over metrics,” and elaborates the two basic social functions of the site.
Larry Page mentioned that as a social spine, Google+ connects all Google services and is very sturdy with its 170 million members.
As a social destination, Larry Page mentioned that Google+ growth is very rapid and healthy.
Google released a new user interface layout for Google+ yesterday. Critics are saying that it is similar to Facebook’s Timeline. Users also complained that the new UI has excessive white space.
Google has had several unsuccessful attempts at coming up with a social networking site. One was Google Buzz, which was similar to Twitter. It shut down due to some concerns regarding Google’s privacy policies.
Google also has Orkut. The site is currently very successful in Latin America but not as integrated as Google+ and hardly as successful as Facebook.
Source: The Droid Guy