Google has unveiled several improvements to AdWords location targeting and location extensions just in time for the holiday season.
The search and online advertising giant revealed on Friday, November 16, new ways for customers to look for, drop by, and get in line with businesses through AdWords.
AdWords is a pay-per-click (PPC) program where webmasters can create customized advertisements and pick keywords. It is Google’s main advertising product and main source of revenue.
Location targeting displays advertisements to customers in a specific geographical area, while location extensions actively sticks to a business address and phone number on an advertisement.
To get local during the holiday season, Google released a handful of improvements to location targeting and location extensions: airport targeting, combined display of location extensions and sitelinks, bigger maps, better location matching, online conversion reporting for location extensions, and expanded international support for geo-targeting and location extensions.
Airport targeting allows businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports worldwide through AdWords.