Google Play Pass, a subscription service expected to rival Apple’s Arcade will soon be launched. The imminent arrival of the service was made known by Google via the official Twitter account of Google Play on Monday.
Google Play Pass is a subscription service that gives you access to loads of premium games and apps for a monthly payment of $5. This seems to be Google’s own response to Apple Arcade—and coincidentally, Google chose to announce the imminent arrival of the service on the eve of Apple’s iPhone keynote.
It’s almost time ⏲️ Google Play Pass is coming soon. pic.twitter.com/vTbNmRehLm
— Google Play (@GooglePlay) September 9, 2019
Play Pass will offer hundreds of premium apps and games in exchange for a monthly payment. Last July, a screenshot of the service provided by Android Police showed a signup page that would see users pay a monthly subscription fee of $4.99—though that could change when the service is fully launched.
A welcome message on the signup page reads:
“Explore a curated catalog spanning puzzle games to premium music apps and everything in between. From action hits to puzzles and fitness trackers, with Google Play Pass you unlock access to hundreds of premium apps and games without ads, download fees or in-app purchases,” a welcome message on the page reads.
The tweet did not give away much information about Play Pass. What we do know at this stage is that there is an imminent arrival of the service many have come to see as the rival to Apple Arcade.
The tech giant was last week fined a record $170 million for allegedly violating child privacy. YouTube actually is the guilty one here; and the Federal Trade Commission announced this Wednesday that its investigation showed that the streaming service allegedly violated a children’s privacy law.
According to the FTC, Google allegedly marketed YouTube to advertisers despite being aware that many channels were popular with younger audiences. Along with that, Google is also being accused of tracking the viewing histories of minors in order to serve them ads that violate the Children’s Online Privacy Protection Act [COPPA]. The FTC said Google collected personal information of the children without the permission of their parents.
Among other demands for change, the settlement requires that the tech giant make new changes to its business practices. This would include requiring creators to label content meant for younger audiences and halting the data collection on videos clearly targeting children.
A breakdown of the settlement showed that Google is required to pay $136 million to the Federal Trade Commission and $34 million to New York for allegedly violating the Children’s Online Privacy Protection Act [COPPA] Rule. The fine represents the largest ever obtained by COPPA ever since Congress enacted the law in 1998.