Google plans to revolutionize its search engine services, adding to the results returned in searches also useful information, which we had not thought to look on the internet.
In preparation for implementation of the new search system, Google is waging an experiment in which about 150 participants are asked to respond in eight random times of the day to a simple question: What else do you want to know lately? Responses of participants are recorded and used to better understand what information people need in everyday life and how to provide this information at the appropriate time, even if they have not yet taken the initiative to search for this type of information with Google Search.
According to Google, although the search engine receives billions of queries each day that touch issues of the most diverse, people still choose to look elsewhere after certain types of information you do not think you could find with Google Search. Google engineers challenge is to discover exactly what are the types of information that most of us need, but we do not think to look on the internet.
Simply named Daily Information Needs Study, the project seeks to discover how answers can be provided with Google Search to dilemmas that usually try to solve them asking friends or browsing the product catalog from the supermarket.
Gathering information necessary to answer these questions now requires the use of the more advanced than usual tactics used for scanning and indexing the entire internet. First steps have been taken, meaning that Google can correlate real-time information sources, such as the timing of operation of the means of transport and real-time location service, providing the user with details like arrival times and bus routs as soon as he stepped into the bus station area.
Currently, the experiment conducted by Google tries to reveal other types of questions that fail to materialize in Google Search service, evolving knowledge base will ultimately be used to improve and extend the Google search engine, so that it covered all aspects of daily life.