Google has ditched “Instant Search” from search result, reports Search Engine Land. Instant Search is that feature that shows search results as you type them in the Google search bar.
Launched in 2010, the feature was a very useful tool especially for those finding it difficult to find or use the right words when searching on Google search engine. Going forward, the feature will no longer be available.
The decision was based on the popularity of search via mobile, which a Google spokesperson said provides a different output from what users get on desktop. A Google spokesperson explained to Search Engine Land why the decision to axe Instant Search became imperative:
“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”
In its place, you will now see search suggestions and will be able to click on the suggestions to view the results. If you want more or in-depth results from your query, you will have to click on a search suggestion or click enter.
We may have to wait to see how this new change fits in with Google users, especially those already used to seeing results as they type. Indeed, a lot of people carry out their search via mobile these days, which makes it easier to agree with Google’s decision.
We may have to wait and see how this works out, but it looks like it’s one change that has come to stay.
Two years ago, Google announced two big changes for users accessing its search service on mobile devices. The two notable changes affected rankings of search results for users who use mobile devices to access Google search.
Whit that change the search engine giant started considering a site’s mobile-friendliness as one of its ranking signals, and information from indexed mobile applications to start influencing ranking for users who have signed in, and who have the app installed on the smartphone.
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps,” Google said two years ago.
Google made several efforts in the past to improve its search results for mobile users. It added some ranking changes that would affect sites that were misconfigured for smartphone users in 2013. The changes included those frustrating situations where a specific URL would redirect all smartphone users to the site’s mobile homepage rather than their preferred destination. This was a problem more prevalent among new sites.