Google Chrome and Mozilla Firefox prepare important updates that will attract more clients and users.
Google prepares the “Do Not Track” option for Chrome
Google seems to understand the desire of many users of the browser of not being tracked online in order to be provided targeted advertising: Google Chrome includes new build-in option called “Do Not Track”.
Currently, the option included in more and more browsers are in tests at the Chromium developer channel, but will be available by the end of the year in a final Chrome browser version, Google promises, according to CNET.
Mozilla introduced the “Do Not Track” option in Firefox since last year, followed by Opera 12 and Microsoft has promised that it will give the option with the next version of Internet Explorer, so Google’s decision hangs on the desire to not lose Chrome’s growing market share.
The decision could have a big impact on companies that sell online advertising, but the “Do Not Track” option was demanded by more and more users and even supported the White House and the biggest companies in the industry have accepted an agreement, in principle, for its implementation.
Because the Firefox code is almost completely cross-platform, Mozilla creates an ecosystem in which improvements can be delivered almost simultaneous to users, regardless of whether they are using the browser on the PC or smartphone. Firefox 18 will reach the final version most likely in early 2013.