Over the last couple of months, bloggers, critics and users made complaints on Google for bringing search results of poor quality, which the Internet giant takes as Web spam, defined as junk search results popping up when sites deceive Google Search to reach top ranking through ominous search engine optimization (SEO) methods.
In a post on The Official Google Blog, Principal Engineer Matt Cutts wrote, “A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches. For the most part, Google has successfully beaten back that type of “pure webspam” – even while some spammers resort to sneakier or even illegal tactics such as hacking websites.”
Attempting to bring down the noise created by wrong ideas, Cutts said that Google immediately acts upon sites breaching search quality guidelines irrespective of having Google ads or not, where buying these ads does not alleviate ranking woes.
In addition, Google improved the ability to find compromised websites, noticeably when the search giant included extra notifications for search results leading to hacked sites.