Google Blames Spam for Poor Search Results

Over the last couple of months, bloggers, critics and users made complaints on Google for bringing search results of poor quality, which the Internet giant takes as Web spam, defined as junk search results popping up when sites deceive Google Search to reach top ranking through ominous search engine optimization (SEO) methods.

In a post on The Official Google Blog, Principal Engineer Matt Cutts wrote, “A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches. For the most part, Google has successfully beaten back that type of “pure webspam” – even while some spammers resort to sneakier or even illegal tactics such as hacking websites.”

Attempting to bring down the noise created by wrong ideas, Cutts said that Google immediately acts upon sites breaching search quality guidelines irrespective of having Google ads or not, where buying these ads does not alleviate ranking woes.

In addition, Google improved the ability to find compromised websites, noticeably when the search giant included extra notifications for search results leading to hacked sites.

39
SHARES

Francis Rey Balolong

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile.
Tags: google web spam, google junk search, google matt cutts

Francis Rey Balolong the author

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile.
GET NEWS DIRECT
NEWS DELIVERED DIRECTLY TO YOUR EMAIL
SOCIAL MEDIA
NEWS & INSIGHTS
SMALL BUSINESS
TIPS AND RESOURCES
SOCIAL MEDIA
TECHNOLOGY AND NEWS