Without a doubt, Google and Facebook were the most dominant in terms of top apps released in 2016. Both companies did not only top the headlines, they had more popular apps topping virtually every chat in the outgoing year. In a release on Wednesday by Nielsen, the two tech giants unsurprisingly edged other popular apps. Facebook led others on the list with more 146 million average unique users per month, and 14 percent growth over the last year, TechCrunch reports. Thanks to apps like Messenger [ranked at #2] and Instagram [at #8].
Messenger placed second with over 129 million average unique monthly users, while YouTube came next with over 113 million monthly unique users.
Unsurprisingly, Google’s presence on the list was more prominent; with YouTube claiming the #3 spot, Google Maps [#4], Google Search [#5], Google Play [#6] and Google’s popular email app Gmail taking the #7 spot. Those five apps were more dominant in the outgoing year. Google Maps and Gmail are two very popular apps that attract a lot of users—and not many would be surprised at how they rank so high on Nielsen’s top apps for 2016.
Perhaps, the biggest surge for 2016 in terms of popular apps is Amazon. A lot of people saw this coming considering the fact that the outgoing year recorded a lot of breakthroughs in e-commerce. The year 2016 was one Amazon raised the bar, and introduced a lot of innovations into e-commerce. According to a recent report, Amazon accounted for 37 percent of shopping this holiday season.
Evidently, the appearance of Amazon on the list can be traced to how users embraced mobile shopping all through 2016. According to Nielsen, Amazon’s mobile app witnessed a 43 percent increase in terms of monthly average uniques as against what was recorded in 2015
The Nielsen’s report took a quick look into the state of smartphone penetration in the U.S in the outgoing year. It notes that 88 percent of mobile subscribers now use smartphones, rising from 86 percent at the start of 2016.
The breakdown showed that 53 percent are on the Android operating system, 45 percent on iOS, while only 2 percent are on Windows Phone. Yet, there is a small allocation of 1 percent for BlackBerry on the chart.
Still on Amazon, the e-commerce giant took online shopping to a new height during the course of the year when it launched cashier-less store. With the new store, the online retail giant is revolutionizing shopping and making life easier for every one of its customers. Located in Seattle, the store replaces cashiers with technology you would normally find in self-driving cars.
Customers who visit the store use an accompanied app that enables them to pick any item of their choice, and walk out without stopping at the cashier section. Using a range of sensors, the Amazon app detects what a customer grabs in the store and bills it to his account if he doesn’t return it.
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