Google amends rules to include banning sites that utilize “pop-under” ads

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Google ads3

Credit: https://developers.google.com/adwords/

Google will no longer condone ads that pop up in front of your current browser window, the search engine giant has announced. According to Google, such ads are not only annoying, but “obstruct content you want to see.”

Google announced the new change in policy on Tuesday, which means such websites will no longer have access to Google ads:

“That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.”

Pop-under ads usually appear in front of your browser window, and you won’t be able to see them until your browser is minimized. More often than not, visitors to your sites are unable to get real value for their visit because of the annoying manner such ads are displayed or configured to appear.

John Brown, Head of Publisher Policy Communications at Google said in a post that: “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads

Going forward, publishers will no longer be able to place Google ads on any website that has more than three-pop-ups. The company also warned that publishers will be responsible for any kind of ad networks or affiliates they have on their website that could use the methods in question.

Also read: Google announces major shift in policy on ads after protest from several companies.

It’s Google’s own way pf sanitizing ways publishers place some annoying ads side-by-side Google ads and the way those ads obstruct visitors.

A section of the revised Google policy on ads reads:

“Publishers are not permitted to place Google ads on sites that contain or trigger pop-unders.

“Additionally, sites using AdSense may not be loaded by any software that triggers pop-ups, modifies browser settings, redirects users to unwanted sites, or otherwise interferes with normal site navigation. It is your responsibility to ensure that no ad network or affiliates use such methods to direct traffic to pages that contain your AdSense code.”

Google is known to be very strict when it comes to how people use its AdSense program, and will not hesitate to block or remove its ads from any website that runs afoul of its rules. Many publishers in the past, and recently too can testify to how they were denied or suspended for one violation or the other.

My take on this is that, as a publisher, you may have to take a second and proper look at the new policy, and comply in order to avoid being blocked by the search engine giant.

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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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