Google Search results are about to take a new shape—and the way you consume content will never remain the same again. Google on Tuesday announced that it’s launching a developer preview of what it called Accelerated Mobile Pages [AMP].
The search engine giant said it has begun testing a Stories format that will appear in Google search—but wait for it, you still have to look for it yourself. Let’s say for instance you search for the CNN on Google, you might be presented with a carousel of slideshow content of that partner, The Verge reports. It is Google’s own version of Stories, but just that this time, it is specifically designed for mobile.
The AMP Stories preview will not be much different from the version you are already used to seeing on Snapchat Discover. The Verge’s Dieter Bohn reports that you tap on the right to advance, and tap on the left to go back.
The preview is currently only available to a select group of publishers, though, it is an open sourced feature. No official word has been said about when AMP Stories will become fully available, but it does look like Google’s mind is pretty much set at giving Snapchat and the likes a run for their money.
Want to give AMP Stories a try? Simply search for the name of a publisher within g.co/ampstories using your mobile browser. Names of publishers that can be searched for during this preview period include, CNN, Conde, Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post.
Google also announced that it plans to bring AMP Stories to more of its products, and also expand the ways they appear in Google Search.
Google is also updating its popular email service, Gmail with its Accelerated Mobile Pages (AMP) capabilities. It means you can do much more than sending and receiving emails in your Gmail. You can browse, interact with content, do RSVP, fill out forms, and much more—all without leaving your Gmail. For example, you can respond to a mail by filling out a form without leaving the email client.
Developers will be able to make emails ‘more interactive and engaging’ through the AMP for Email feature. Developers, according to Google, will be able to embed widgets in emails that are often up-to-date.
AMP for Email is an open-source, which gives developers the flexibility to tweak with the capabilities and use them to their advantage. Already, companies like Pinterest, Booking.com and Doodle are developing features for AMP for Email.
The search engine giant is planning to include AMP support in Gmail before the end of the year, and interested developers can get access to developer preview to the feature by signing through Google.
Last May, the search engine giant added a feature that lets you filter your search results by “personal” results. The feature works when you are logged into your Gmail account, and of course, when you do a normal Google search. However, you won’t spot or be able to use the new feature if you are not logged into your account.