Google silently released the updated application of its pay-per-click (PPC) program and main advertising product for Windows and Mac computers.
Early last week, the online advertising giant introduced AdWords Editor 9.9 to add Google Display Network updates, import and export improvements, and new campaign settings.
Google Display Network updates allows users to manage ad group flexible reach settings through a “Flexible reach” panel on the ad groups tab, or by CSV import. The firm changed campaign-level Display Network settings to a simple enable/disable option. For each ad group, select Display Network reach settings for display keywords, placements, topics, interest and remarketing, gender, and age.
Google AdWords Editor 9.9 comes with an improved CSV import to update campaign-level settings for the Google Search Network and Google Display Network. Users can decide how the application manages the importation of duplicate advertisements with different URLs. Use the new “Networks” column to update your campaign-level Display Network and Search Network settings.
The search giant included a new option for BlackBerry device targeting and a “Rotate indefinitely” option in ad rotation setting. Users can now target campaigns to BlackBerry devices, along with Android, iOS, and webOS. On the Campaigns tab, select “Edit” next to Devices. For ad rotation, choose “Rotate indefinitely” in the Ad rotation menu on the Campaigns tab.