Google Acquires Email Developer ‘Sparrow’

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Google has bought email developer startup Sparrow as part of its attempt to prop up Gmail.

Sparrow, a new developer of email technology, revealed the deal through its official website but on undisclosed terms.

Sparrow CEO Dom Leca writes, “We’re joining the Gmail team to accomplish a bigger vision–one that we think we can better achieve with Google.”

Leca added that the firm’s services will remain available to its users regardless of the Google acquisition. The chief executive expressed gratitude to those who invested in the company, which include former Facebook employee and current Path CEO Dave Morin.

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Image: Sparrow

Gmail, the search giant’s emailing service, launched in 2004. According to comScore, Gmail continues to gain ground on its main rivals, namely Yahoo! Mail and Microsoft’s Hotmail.

Based on comScore’s data, the total unique visitors on Gmail grew 17 percent in June compared to the same June last year, which reached around 277.6 million. Hotmail visitors dropped 4 percent during the same span to about 324.2 million, whereas Yahoo visitors rose 2 percent to about 290.3 million.