Thousands of people google how to draw more Instagram followers every month. Some people even use it as a full-time career now, as consumers spend most of their time on these social channels.
While some see it as an unstable career, why not make the most of it while it lasts?
You can continue with your day job and do Instagram marketing on the side. Or, if you believe you can break through, devote yourself to gain Instagram followers full-time.
The Facebook-owned platform opens new opportunities for marketers and brands who want to build their personal brand.
If you have been using Instagram but unsure how to attract more followers, here are some tips that may help you out.
1. Come up with a gimmick
Social media is fun, but you need to deliver a brand message that strikes a chord with your followers.
If you focus on photography, create a site that delivers content to improve your followers skills in photography.
2. Post engaging content regularly
Starbucks has been posting new content every day to keep new and existing customers engaged with its brand. But even small business owners can do it regularly with a unique creative strategy.
While Starbucks seems to have an unlimited budget to make new content, you can capture captivating photos with your own smartphone for a start.
3. Take advantage of hashtags
The intelligent use of hashtags means selecting the right posts at the right time.
Hashtags have to be interesting and relevant to the main topic or theme of your brand. You can work with distinct words and search for suggestions within Instagram for hashtags with higher volumes.
Home Depot uses the likes of #DIY to draw images that are fun and engaging, but not necessarily DIY projects.
4. Study how to make stunning photos
Mobile camera technology has upped its game over the past few years to the extent that capturing bad photos has no valid excuse anymore.
Many Instagram users post superb and exciting visuals. You have to improve your images to be at par or better than them. Otherwise, your work will be swept under the rug.
Take time to research how brands such as H&M compose their visuals.
While professional photography takes time to master, you can start focusing on your images’ colors, structure, lines, curves and space.
5. Find a photo editor that fits your needs
Instagram has limited filter. So, you need a flexible photo editor to create stunning and interesting photos.
Afterlight offers more than a hundred different frames and several filters and textures. It shows a preview of each filter for convenience.
6. Get social
In any given marketing campaign, the best way to attract more followers or customers is to go social.
Find relevant topics to your brand or business and show genuine appreciation to other people’s photos by liking or commenting on their posts.
Your own content alone will not attract your ideal number of Instagram followers, so be social and take part in conversations within social platforms that matter. Your likes and comments will build your authority in that niche.