Is your dealership ready to take on 2018 with better lead generation and higher sales? Market analysts disagree about the forecast for 2018 car sales; some predict stiff competition amidst declining sales, while others say that economic trends just don’t back up the doomsday predictions. Whether it’s good times or bad, you’re in the business of selling cars, and you need the right tools to generate leads and convert them into customers. That tool is dealer live chat, and if it doesn’t have these features, you’re falling behind your competitors.
Video Dealer Chat
Big news came from dealer live chat software company Gubagoo recently: they’ve now introduced omni-channel live video streaming as part of their software. That means that dealer personnel can turn any channel integrated with dealer live chat, including live chat or SMS, into one or two-way live video. The ability to turn live chat into video on the fly lets personnel put a face to the name, take the customer on a live tour of the showroom, and show the customer the real vehicle in the dealership. It’s a major step for dealer live chat software solutions that will inevitably be imitated.
Operators Push Product Video and Images
While big innovations like live video are game changers, the details matter, too. Dealer live chat depends on great operators, and one of the things they should be doing is pushing product video and images through. Video and images are proven to have higher conversion rates than text and links alone. In addition to video and images, converting URLs into rich link previews with images and summaries improves click-through rate, so leads will really take a look at what operators suggest. Pushing video helps you optimize visits from new users with dealer chat software and increase your conversation rates.
Facebook is the most accessible platform for targeted digital marketing right now, and every local dealership should be using it. You can afford to advertise on Facebook on a budget and precisely target people who live in your area in the demographics most likely to buy your vehicles. Part of the success of Facebook advertising depends on how easy you make it to connect to your dealership and start talking about inventory, financing, and services. These days, that means more than just including your contact information and hours of operation.
Dealer live chat helps you make better use of social media advertising by integrating with Facebook Messenger, something that Gubagoo ChatSmart now does. Invite social media followers to get in touch via Facebook Messenger and their queries will go straight to chat operators and connect to the ResQ app that lets your personnel monitor conversations.
SMS marketing is your secret weapon when it comes to lead follow-up, and your dealer live chat should make it easy to move from the web to SMS. Texts have a higher open rate and they let customers talk to you the way they want. An important aspect of dealer live chat SMS integration is compliance: it should all be permission-based and fully within the law regarding SMS marketing, which generally means mandatory opt-in and clear opt-out instructions. When used correctly, SMS marketing gets you closer to your customers.
Dealer live chat must combine video, Facebook Messenger, and SMS marketing, or you’re not getting the most out of your software solution.