Full HD movies, often referred to in tech lingo as 1080p resolution or Full HD (1920×1080 pixels) movies, may come to Apple’s iTunes service this fall, a recent report reveals.

According to AppleInsider which cites unnamed “people familiar with the matter”, Apple may decide “as early as this fall” to try an iTunes 1080p movies service.

The news comes after the site’s sources told them that a limited number of films which will likely be released through iTunes by September and October “are being sent with documentation for an optional 1920×1080 resolution”.

This brings up the possibility that Apple will be releasing iTunes 1080p movies this coming fall. Currently, Apple only offers a maximum resolution of 720p for video content on iTunes.

Furthermore, AppleInsider says that an improved Apple TV set-top box may be in the works because the current generation, which has an Apple A4 chip, cannot handle 1080p output. While it can receive 1080p streams, the current Apple TV box scales back the output to TVs to 720p.

The offering of iTunes 1080p movies is a welcome advance particularly because people have long been clamoring for Apple to offer full HD movies on iTunes.