Frugalo, a new app launched this week by two former Digg employees, aims to take the headaches out of using daily deal websites. Frugalo, founded in June 2011 and operated by Michael Cieri and Scott Reynolds, is backed by funding from AngelPad.
The Frugalo app links with your Facebook account so all of your Facebook friends become your Frugalo friends, and connects with your Gmail account in order to import all of your purchases from Daily Deal websites like Groupon, Living Social, and Bloomspot. Frugalo is different from competitors like Yippit that also help users aggregated daily deals because it uses a member’s social graph, allowing them to see what their friends are purchasing, and to collaborate with them on deals.
Cieri explained why fans of daily deal websites will appreciate Frugalo: “There’s still hunger for deep savings, but people are just overwhelmed with mediocre deals that don’t make any sense to them. That’s why we want to help unearth relevant deals that do make sense to people and use social as a signal to promote good offers.”