Being an SEO, evaluating your website is one of the most important things that you have to do. You have to keep a check on what is happening on your website and what changes does your SEO strategy brings on the table. There are a lot of tools to check the changes. Here are some tools you can use to keep a check of your website and help you know if you’re going to the right direction or not.
Alexa toolbar is one of the finest tools you can come across. It tells you two primary information in regard to your website, as well as other websites you visit: Alexa Rank and PR (Page Rank).
Alexa rank helps you determine the flow of traffic, whereas PR helps you evaluate how strongly it is built, as far as external and internal linking is concerned. Alexa toolbar is a must-have when you’re starting SEO.
SEOmoz toolbar is another great toolbar that can help you in many ways. Some of the important information that you can get from SEOmoz toolbar are the Domain Authority (DA) and the PA (Page Authority). These are somewhat similar to Alexa rank and Page Rank.
Apart from that, you also receive beneficial information, such as the presence of do-follow or no-follow links, and external and internal links on a particular page. It also gives you an insight about the website overall through its “Open Site Explorer” feature. SEOmoz is paid but you can also get these features by getting the free version for your website.
Hubspot Marketing Grader
Hubspot Marketing Grader is an amazing tool that can help you audit your website in detail. It gives out a proper document with all the necessary insights to help you boost your SEO. Hubspot quick guides and eBooks are also given out if you’re missing out on anything in a particular section.
The website auditor covers everything, from your blog to your social media to your onsite SEO. It’s a great help to audit your website every now and then using the Hubspot marketing grader.
SEO Spy Glass
SEO SpyGlass is a great tool to assess your SEO work. You can evaluate your website and your competitors website using SEO Spyglass. It has various products in its portfolio, such as Rank Tracker, Website Auditor, and Link Assistant, to help you analyze your work in a very detailed manner.
Even though it’s a paid product, you can find the free version online and download it to see your work. The free version doesn’t allow you to make the reports and also miss out on some good features, such as direct e-mailing to the client, customized reports, and so on.
SEO Spyglass can help you:
• Look for the inbound links of the competition.
• Find the Google PageRank for every link.
• Count how many links by PageRank 0 to 10.
• Measure and calculate the value of each link.
• See if the link comes from a homepage or sub-pages.
• Figure out if the link is from a forum or a blog.
• Find out the links that deliver the most traffic to competitors.
• Look for the age of every linking website.
• Check the competition in more than 400 search engines.
Google Analytics is the most authentic tool to know what you’re doing. It helps you gather all the information for your traffic. You can see the traffic trends, where it is coming from, and the content that is doing great. It also helps assess your overall performance by looking at different trends. You can set up your Goals on Google Analytics, see sources that give you the most traffic for a more targeted approach, what type of content gets more exposure, and what’s the general navigation pattern of your visitor within the website.
Google Analytics is free and is very easy to set up. All you have to do is make a Gmail account and verify yourself by placing a tracking code in your website’s homepage, mostly header.
Google Webmaster tools
Google Webmaster tools is a set of great tools to know the activities on your website. It gives out information regarding the external links to your website, the keyword standings in general, how frequently your keywords appear on Google, and at what position do they appear. Google webmaster tools also help you know if your website has some pages with error that may cause problems in your SEO, or if you have duplicate pages, sitemap issues, or if some of your pages are not working properly. It’s a great tool to help you evaluate the onsite and offsite SEO tasks and can really make a difference if you use it properly.
These are the 6 basic free SEO tools you should use as a beginner. In case you have some more tools in mind, do share with us by commenting. We’d love to know. Happy SEO!
Guest author Umair Maqsood is an Internet Marketing Consultant, with expertise in SEM, SMO, SEO, SMM, and Content Marketing. Technology inspires him, Internet Marketing is his passion, and writing is what he envy the most. He runs a blog Techknowlogists, a blend of Technology and Internet Marketing.
Featured image courtesy of Flickr / SEOPlanter