Foursquare, the company well known for pioneering the ‘checkin’ on the mobile device in order to let users share their location with friends, launched Foursquare 3.0 on Tuesday night. The new Explore tab, which is located where the Tips tab had been placed, has now become the hub of the program, letting users search for and review recommendations offered by Foursquare on entertainment, food, nightlife, shops and the arts. Query results are ranked based on what is most interesting to the user.
Foursquare founder and CEO Dennis Crowley describes Foursquare 3.0 as the culmination of the company’s efforts to make every check in a member makes add to the value provided in the real world. Crowley said “Our theme internally has always been that every check-in counts”, and explained version 3.0 recycles old data in a way that is relevant to the activities the user is engaged in at the current time. Crowley compared the Foursquare 3.0 engine to a recycling center that makes old data valuable again, in a new way.
Crowley said the Foursquare 3.0 engine considers places that have been checked in, frequency of check-ins, time of day and week, and places checked-in by friends. A new points system also encourages users to participate more with 30 different trigger points and a leaderboard that puts more emphasis on friends.