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Foodily, the website that aggregates recipes from a wide range of sources across the net, this week launched its Facebook app, marking another important step in its integration with the social networking website.
Foodily, a recipe website that was started by former Yahoo employees Andrea Cutright and Hillary Mickell distinguishes itself from the many other websites in the crowded recipe search engine space, by displaying recipes collected from different websites, side by side making, it easy to compare. Each recipe shows the website source and ingredients and in the bottom pane Foodily provides a nutrition breakdown.
Foodily also distinguishes itself from other recipe websites with its deep Facebook integration which it started in February, 2011 when it let members connect their profile. Many other recipe websites, like Cooks.com, Nibbledish, and Bakespace all encourage comments from users, but Foodily’s social focus and in depth integration with social networks is unique.
Foods “liked” will show up in a Facebook user’s news feed and foods “liked” by friends will show up in the users Foodily recipe search. Facebook/Foodily members can also create invitations for events including a menu so friends can see what meals are being planned. Users can post additional dishes they would like to see at the event, and make comments about the menu.
The Facebook app launched on Tuesday lets Facebook members use Foodily from within the Facebook interface, providing a more social experience and a streamlined way to share recipes with their friends. Andrea Cutright, CEO and co-founder of Foodily said that Foodily fills a void for sharing recipes in Facebook because previously, when recipes were shared, they would quickly disappear in the user’s increasingly busy Facebook wall. Cutright says when a friend posts a recipe – “I see them maybe for a minute. I can’t hang onto them.”
Now, with Foodily’s Facebook integration, recipe sharing is done within ones social graph, but members can also get recipe ideas from across the web, and share them with their friends. Cutright explained: People are already sharing recipes, recipe ideas, and comments about what they’re eating. This way recipes don’t have to disappear on the wall.”
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