According to a recent study conducted in UK about the most popular brands among British Facebook users, the fashion and confectionary brands have emerged as the winners, reports ANI.
The study was conducted to find the companies that appeal to the most users on Facebook. The analysis revealed that most of the British Facebook users like fashion and confectionery companies. The British luxury fashion house, Burberry gained the top position with 8.6 million fans. It was followed by Skittles which has about 2.8 million fans on Facebook.
Burberry and Skittles are ‘tapping into the huge potential of social platforms to create a dialogue with the consumers’, thinks Jan Rezab of Socialbakers.
“The UK is the fifth largest country globally for Facebook users and has one of the highest percentages of Facebook penetration per person at 48 per cent,” Rezab said.
ASOS, the online fashion and beauty store, was third in the list. It had over a million fans compared to its main rival, Net-a-porter.com which had 522,000 Facebook fans. Net-a-porter was at 10th position.
Socialbakers’s analysis revealed Apple’s iTunes to be the only non-fashion/non-confectionery brand in the top ten list. It had about 855,000 fans on Facebook, as reported by the Daily Mail.
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