Facebook’s ability to generate more revenue through ads has never been in doubt—the company knows what it wants and does not hesitate to go for it. The company’s large appetite for creating different avenues to make more revenue from ads is what stands it out among other social media giants. Apparently its Ad Breaks product is sailing smoothly and the company wants to expand its dragnet to other territories. To this end, Facebook has added 21 more countries to the growing lists of territories where video Ad Breaks is now available.
In addition to the US, United Kingdom, Ireland, Australia and New Zealand where Ad Breaks was initially made available by Facebook, publishers can now access the product in: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden, Argentina, Bolivia, Chile, Colombia, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru and Thailand.
Five new languages have now also been added to as part of the ongoing expansion. These languages, according to TechCrunch include French, German, Portuguese, Spanish and Thai..
“We’re making sure we’re very thoughtful, rolling this out in phases,” Maria Smith, Director of Product for the news feed and media monetization at Facebook said, per TechCrunch. “As we get ready to honor our commitment to our partners to enable them to monetize, we’re very excited.”
Facebook launched mid-roll video ad early in 2017, and thereby introduced more ways to help publishers generate more revenues.
At launch, publishers needed to have 2,000 or more followers, and must have also “reached 300 or more concurrent viewers in a recent live video.” Once you have met those conditions, you will be eligible to insert video ads into their livestreams. Also at launch, ads were not be allowed to roll on a video until at least 20 seconds after you have started watching it, and ads must be at least two minutes apart.
However, things soon changed in January 2017 when Ad Breaks on shows began to be centered on videos and episodes that are at least three minutes long. This replaced the earlier arrangement where videos that were a minimum of 90 seconds were eligible for Ad Breaks.
Facebook said back then that its consumer research showed that expanding to three minutes video with Ad Breaks improved satisfaction among viewers. The social media behemoth said the initial test it carried out showed that satisfaction improved by 18 percent when Ad Breaks were delayed. This, according to the research it carried out, showed that people will most likely continue to watch the content through the break.
By showing ads in-between videos just like YouTube, Facebook will be able to make money for people who supply the videos. It is a win-win situation for everyone.