Facebook’s Ticketing Pages now has a View Counter

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Credit: https://www.adweek.com/digital/facebook-added-a-view-counter-to-ticketing-pages-for-events/

Facebook’s Select Tickets on its Event feature now includes a view counter showing how many people have viewed the event’s ticket page within a specific period of time. The update, though, a small one, will give the owner the opportunity to have an idea of how many visitors have visited the platform.

A Facebook spokesperson per Adweek, said: “This is one feature that is part of our overall efforts to help people spend time together in the real world.”

We are not so sure when this minor tweak or update was added, but I am sure people who use Facebook’s event feature to sell tickets online would welcome it.

Earlier in the month, Facebook added a new set of Call to Action [CTA] stickers for Pages. The stickers will allow businesses to make more effective use of stories via direct response tools.

Social media expert Matt Navarra spotted the new CTA stickers and shared same on his Twitter page. The new buttons according to Social Media Today, mirrors the existing CTA options available in the main header of business Pages. Users can now prompt Stories viewers to “Shop Now,” “Get Directions” or “Book” directly from the Stories feed as can be seen below.

The update is a big one for businesses; especially those considering the option of using Stories as a digital marketing process. Regardless of how young Facebook’s Stories still is, and considering the fact Instagram provides a better option, businesses might want to stick with the social media behemoth due to its potentials.

Facebook Stories was launched over a year ago is already gaining ground over Snapchat’s Stories. It is evident that Snapchat pioneered the feature, and made a huge success of it before other social media platforms like Instagram, Facebook and WhatsApp launched their own versions. According to stats released by Facebook, its own version of Stories is now recording giant stride ahead of Snapchat with 300 million active daily users.

The figure as released by Facebook per The Verge, is a combination of Stories on both Messenger and Facebook. According to user experience research manager at Facebook Liz Keneski, the combined figure does not account for double dipping. What that means is that a message posted by a user on Facebook, which of course, quite naturally appears on Messenger is not counted as two—but as one.

Facebook wants to encourage as many advertizers as it possibly can to warm up to its own version of Stories. The figures were released as Facebook was opening up Stories to advertisers, which obviously explains the reason for its latest figures.

Stories lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later; the same way Instagram and Snapchat Stories work. Little circles that allow you to watch Stories will appear in the main app above the feed so you won’t miss them.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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