Facebook’s reaction emoji buttons are becoming more popular with users of the social media company. This is coming one year after the company introduced the reaction emoji buttons. According to the social media behemoth, the reaction buttons are increasingly becoming more influential than the ‘likes’ button in determining what content appears in a user’s News Feed.
The company said the love, sad or angry emoji buttons are increasingly becoming an indicator that on how a person feels. Facebook adds that the reaction buttons are now more influential than the like button.
“Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” the company said in a statement on Tuesday.
To this end, the company said it has decided to update its News Feed to prioritize reactions more than likes.
“So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”
What this tweak or change to the News Feed means is that, you might be encouraged to use the reaction button instead of hitting the like button on the content you would love to see more of. Of course, this is not an indication that the company is about to do away with the like button—just relegating it to the background a bit, and giving the reaction emoji buttons a little push.
Also today, Facebook said the love emoji button is winning the race as the most popular reaction button. According to the social media company, the love button has been gaining in popularity than the hate and sad button in the last one year.
Facebook said the love heart emoji button accounted for more than half of the 300 billion reactions people used on the platform. Countries listed as the most prolific users of the love heart emoji buttons, according to the social media behemoth include, Mexico, Chile and Suriname. The company also said that the highest volume of reactions over a 24hour period was recorded on Christmas Day.
My take on this is that Facebook wants to use buttons like the love and sad emoji reaction buttons to know how a user feels at a particular moment with the hope of selling ads. This view was pretty summed up by the Belgian Police in a statement where it said:
“If it appears that you are in good spirits, Facebook will infer that you are receptive and will be able to sell advertising space by explaining to the advertisers that they are more likely in that way that you will react,” the police said in a statement, per the Telegraph. “One more reason therefore to not rush to click if you want to protect your privacy”
Last Friday, Facebook added nearly 200 country flag frames to its growing list to give users opportunity to be identified by their country flag. It means you can either add to your profile temporarily or permanently any flag that represents your country
Got something to share with us about this story? You can share it by using the comment box.