Winning back the trust of people whose hearts you have broken is one of the most difficult things to do. After the Cambridge Analytical data scandal, virtually everyone agreed that Facebook had a mountain to climb to regain the loyalty of users. It has not been easy actually, individuals and groups have not failed to hit the social media behemoth where it hurts the most, but that has not dampened the resolve of the company. On Thursday, Facebook announced an update to its Ads and Page policy.
The update underlines Facebook’s commitment to getting everyone involved in the kind of ads they see on their News Feed. In a blog post, the social media behemoth said users will now be allowed to see all ads that a page is currently running. Along with this update, users will be able to view a detailed history of any name changes that have been made by the company to the page.
Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.
Facebook is right because holding advertizers accountable for the kind of ads they display on the website will go a long way to help prevent all kinds of data abuses.
A summary of the company’s latest transparency update on ads can be seen below:
- View Active Ads: You can now see the ads a Page is running across Facebook, Instagram, Messenger and our partner network, even if those ads aren’t shown to you. Just log into Facebook, visit any Page and select “Info and Ads.” You’ll see ad creative and copy, and you can flag anything suspicious by clicking on “Report Ad.”
- More Page Information: You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks.
Last month, Facebook announced that it would start labeling political ads to prevent a recurrence of the last US Presidential elections. Last year, Facebook promised to not only look into the root cause of the problem, but come up with lasting solutions to prevent future reoccurrence. A new election dashboard, according to Recode, is being rolled out to allow users see who paid for a political ad.
In addition, there will be demographic information that enable users to see those who viewed the ads. Political advertizers will also be required to register with Facebook in order to confirm both their location and identity with the social media company.
Facebook had in an official statement to the Congress last year, detailed how the company had unknowingly sold ads space to Russian operatives whose intention was to influence the last presidential elections in the US. The company disclosed this after concluding investigation—tracing $100,000 to a “troll farm” in Russia.