Facebook has launched a new tool to help users customize their videos and photos. The new tool is not however, limited to individual users of the social media giant; Page owners too can create custom profile frames for their photos. Alongside the new tool, the social media behemoth is adding effects that can be used on videos and photos.
Once again, this is an effort at cloning Snapchat—an app that both Facebook and Instagram have been doing a lot to compete with. The location-based camera filter, which overlays pictures and videos is similar to Snapchat’s geo-filters. The new feature, which is still being tested by the social media company, will let you build frames on any design platform, submit them to Facebook before submitting them to friends nearby who will then be able to access them.
TechCrunch reports that you can choose from a range of frames themed after events, causes, neighborhood, and more. The goal is to be able to convince users to share more. Facebook wants to lure people back to its service considering earlier reports suggesting that personal stories dropped by 21 percent year-on-year across the website.
Creating a unique frame is easy—simply build one in your favorite design tool and export it as a PNG with a transparent background from each element. Once created, you can go ahead to upload to Facebook where you can preview it from various sizes, and add other details. Finally, you will have to submit the frame to Facebook for approval.
All submitted frames must adhere to Facebook’s terms and policies before they will be allowed to go live. TechCrunch’s Sarah Perez reports that Facebook’s reason for asking users to submit their frames to the social media company is to prevent offensive or illegal content from being published. Just to add that approved submissions can still be taken down if they are later found to be in violation of the terms and policies.
If you own a Facebook Page, your uploaded and approved frame can be seen by people nearby, which is good for publicity and business. However, this is not the case for individuals as only their friends who are nearby will be able to see an uploaded frame.
A global rollout is not expected at this time according to Facebook. However, users in Colombia, Mexico, Taiwan, Ireland, and the UK will be able to access the new tool. If you live in anyone of those countries, you can give the tool a test and give us a feedback.
In August, Facebook began testing a feature on its app that allows users to see a prompt when they open their smartphone’s camera and capture a photo of themselves. That was the first time the company was incorporating selfie filters from MSQRD, which was acquired by Facebook in March.
Facebook tried to acquire Snapchat for $3 billion in 2013, but failed. Having failed to achieve its aim, Facebook and its photo sharing app Instagram have both been copying virtually every feature that makes Snapchat one of the best in what it knows how to do best.