Facebook and Sony/ATV Publishing have announced a new deal that will let people upload and share video from Sony/ATV artists on the platform of the social media behemoth and its subsidiaries including Instagram and the Oculus Rift platform.
Though, details of the agreement have not been made known, TechCrunch reports that musicians will receive royalties for the use of their songs. Sony/ATV CEO Martin Bandier in a press release per TechCrunch said: “songwriters will now benefit from the use of their music on Facebook.”
“We’re excited to work with the largest music publisher in the world to bring amazing songs which deepen connections between friends and fans,” Facebook Head of Music Business Development and Partnerships Tamara Hrivnak said in a statement. “Sony/ATV is a true leader and an absolute champion of writers in the digital space, and we’re thrilled to work with them as they grab new opportunities by the horns across all of our platforms.”
Still on Facebook and entertainment, the social media behemoth recently replaced Twitter as the media outfit to livestream this year’s Golden Globe Awards. The Golden Globe Awards is regarded as one of the biggest gatherings of Hollywood greats.
The announcement was made by the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions last Tuesday. The two-hour event was shown live, and featured interview of A-list stars in red carpet and more. The event was streamed live on the social networking giant’s platform between 6 and 8 p.m. ET on January 7, while the actual broadcast of the awards was beamed immediately after on NBC from 8 to 11 p.m.
The red carpet and backstage content was exclusively shared to the Golden Globes Facebook page and @goldenglobes on Instagram. On Instagram, users were able to hook up to the event on Story, a feature that is hitting all the headlines for the right reasons. The Golden Globes awards was hosted by Actress and Singer Laura Marano.
“Facebook has had a long collaborative relationship with the entertainment community, and we’re thrilled to be able to extend that through our work with the Golden Globes,” said Sibyl Goldman, Head of Entertainment. “We always aim to create unique experiences which bring communities together, and partaking in the kickoff of award season in conjunction with the Hollywood Foreign Press Association, is a demonstration of our commitment to bring fans together through entertainment they enjoy.”
Facebook rolled out 360-degree live video in December 2016, and used the occasion to broadcast the first ever Live video on its platform from the National Geographic Channel. The broadcast time was timed to coincide with the emergence of scientists from 80 days of isolation in pods at Utah’s Mars landscape and interviews with the researchers. “Today, we’re excited to announce a new way to go live on Facebook: Live 360,” Facebook said at the time.