Facebook has added a more useful way to make your birthday unforgettable. With birthday fundraiser, you can raise money from friends and loved ones that can then be donated to one of 750,000 eligible non-profits vetted by Facebook. Your friends will get notification about your fundraiser and will be able to donate to a charity of your choice as a birthday gift.
Two weeks before your next birthday, Facebook will ask if you want to dedicate your special day to support a cause. If your choice is yes, you will then be able to pick from one of 750,000 non-profits and set a donation target. The feature is currently only available to people in the US, and it is currently not certain if the social media website has any plan to extend the feature to a global audience.
“People often dedicate their birthday to support a cause, and we’ve seen people using Facebook to raise money for causes they care about. For those in the US, we’re now making it easier to do this by giving you the opportunity to create a fundraiser for your birthday directly on Facebook.
“Two weeks before your birthday, you’ll see a message from Facebook in your News Feed giving you the option to create a fundraiser for your birthday. You can create a fundraiser for any of the 750,000 US nonprofits available for fundraising on Facebook. Your friends will receive a notification inviting them to support your cause in honor of your special day,” Mike Nowak, Product Director at Facebook wrote in a blog post.
With 45 million people sending birthday messages to their loved ones on the platform everyday according to Facebook, the fundraiser feature has the capacity to blossom. It will serve as an avenue for millions of people to achieve their goal of donating towards a non-profit of their choice.
Facebook has added one more exciting way to send warm wishes to your loved ones on their birthday. The company has added an exciting new way to share a birthday wish with a loved one with “sharable videos.” These are videos made specially for you and your loved ones, Nowak explained.
The videos according to Nowak, will be shown on the very day a close friend of yours is celebrating his birthday. “We wanted to make birthdays even more special by giving people the opportunity to share a birthday wish with a close friend on their special day.”
The fundraiser feature is the brain work of the Social Good team, which was officially launched by Facebook in September 2015. Speaking to Mashable on reasons behind Fundraiser, Naomi Gleit, Vice President of product management for social good at Facebook, said: “We had Facebook fundraising for nonprofits with International Medical Corps in Nepal, and then last year … nonprofits could fundraise for themselves. But the real vision has always been people fundraising for nonprofits.”
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