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First Facebook data center in Asia costs $1 billion, uses new cooling system
Sep09

First Facebook data center in Asia costs $1 billion, uses new cooling system

  Facebook will invest $1 billion to build its first data center in Asia. Once completed, the facility will stand 11 stories high and occupy 1.8 million square foot, making it one of the largest data centers worldwide. Facebook engineering executive Jay Parikh broke the news Thursday morning. The expansion seeks to keep up with rapid rise in demand of artificial intelligence, video and other data technologies. The designers will...

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Facebook renames Canvas to Instant Experience, boosts performance and adds templates
Sep09

Facebook renames Canvas to Instant Experience, boosts performance and adds templates

Facebook renamed Canvas ads, added new tweaks for better performance and load time, and created new templates for easier use. Rolled out in 2016, Canvas ads gave advertisers a website-within-website experience in Facebook. When clicked, the ads took up the entire screen for viewing. The name Canvas was not representative of what the ads want to convey. Now, Facebook wants to change it to Instant Experience ads.   Instant...

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Pew survey finds more Americans spending time outside of Facebook
Sep09

Pew survey finds more Americans spending time outside of Facebook

  In the aftermath of the Cambridge Analytica scandal, the #deletefacebook campaign spread across the web. According to a new Pew internet survey, about 42 percent of American Facebook users from 18 to 29 years old (millenials) deleted the app from their phone within 12 months before the survey in early June. About 74 percent of American Facebook users either took a break from the app, edited privacy settings or deleted it. The...

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Instagram is reportedly working on a new standalone app for ecommerce
Sep06

Instagram is reportedly working on a new standalone app for ecommerce

Facebook-owned ephemeral picture sharing app Instagram is reportedly working on a new ecommerce app. The Verge reports that the standalone app is being designed to cater to the needs of shoppers. When launched, “IG Shopping” will let users “browse collection of goods from merchants that they follow.” Citing people familiar with the story, The Verge writes that users will be able to shop directly from the app. Launch date for the app...

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Facebook Watch launched globally
Aug30

Facebook Watch launched globally

Finally, Facebook Watch is now available to users outside the US. This is coming one year after the service was first launched in the US. The social media giant made the announcement in a blog post, which now makes it possible for partners to reach out to more people. “Today we’re making Facebook Watch available everywhere — giving people around the world a new way to discover great videos and interact with friends, creators and other...

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PwC report highlights the socioeconomic benefits of using Facebook
Aug29

PwC report highlights the socioeconomic benefits of using Facebook

  Facebook had its share of bad press in the past few months. As part of efforts to fix its image, the company has worked with PwC to highlight the socioeconomic benefits of the platform. The social network runs Facebook TV ads across countries. In these infomercials, they underline the good moments people share for using Facebook. More importantly, the company’s work to curb misuse and fake news. To lift itself up further,...

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