More ads are coming to Facebook-and this time, the social media giant is considering adding ads to its own version of Craigslist service called Marketplace.
Recall that Facebook added a new tab to its app dedicated to peer-to-peer shopping last October. The social media behemoth through the service, is trying to catch in on how quickly the number of people who visit its “buy and sell” Groups each month has increased to 450 million.
Facebook made this known on Friday after announcing that it would start running ads inside Marketplace. For now, the few ads you will see on the service will run as test, with only a few percentage of users in the US able to access it. Just to clarify things a bit—the social media giant is not going to sell ads to users for now, but would take existing ads from its popular News Feeds and place them inside Marketplace tab at no cost to the advertisers and publishers, Recode reports.
“We are starting a small test that shows ads to a small percentage of people using Marketplace in the U.S. and will evaluate the response before determining how we move forward,” Michelle Bonner Techel, Product Marketing Manager at Facebook, said in a statement per Recode.
The ads won’t be any different from what you always see in News Feed. However, the big difference, of course, is the fact that you won’t be able to buy products directly on Facebook through the ads. When you click on ads, you will be taking to a page designed by the advertiser, a spokesperson of the social media company said.
Marketplace was launched by Facebook last October in countries like the US, UK, Australia, and New Zealand on mobile. While Marketplace could serve as a friendlier way of peer-to-peer buying and selling on Facebook, the social media behemoth needs to work on a few areas to make the feature more appealing to people. For now, [it is not immediately known if Facebook plans to add a native checkout options now or in the future] there is no native checkout option for transactions; you can only do that through Messenger’s ad-hoc payment option.
Facebook’s Marketplace lets you browse a feed that is relevant to your needs and from people who live nearby, while also allowing you to quickly list your own stuff for sale. It’s even integrated with the Messenger, which lets you arrange a meet-up with a buyer or seller or negotiate price. This is a brilliant idea considering the fact that you can actually know the person you are dealing with—quite different and safer than the Craigslist’s way of dealing with someone anonymously. The real deal here is the Facebook profile of the individual—you are able to find out a few things before concluding a deal.
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