You could soon start seeing a YouTube-like feature where ads are displayed for at least 20 seconds when watching Facebook videos. This much was disclosed by reports from various sources, including Recode.
It’s obvious that Facebook wants to make more money, and video offers it a big opportunity to do that. The company is aware of the huge potential video offers it, and won’t let it slip away. By showing ads in-between videos just like YouTube, the social media behemoth will be able to make money for people who supply the videos.
Citing industry sources, the reports said that Facebook is going to start testing a new “mid-roll” ad format. The format will give video publishers the opportunity to insert ads into their clips after users have watched them for a minimum of 20 seconds.
For now, revenue will be shared between Facebook and publishers, with the later getting 55 percent of all sales. The same percentage or sharing formula is being used by YouTube; a dominant name in online video ad business.
Perhaps, this is the biggest opportunity yet for publishers to make money from their videos; and it’s one they have all been looking forward to. Publishers have been running their videos on the social media platform without an opportunity as big as this to make some money for themselves.
Unlike YouTube, Facebook continue to shy away from pre-roll video ads. However, this test could signal the beginning of a new era for the social media giant if its eventually sees the light of the day. This could see the company’s revenue rise in the coming years, and could further strengthen its resolve to be the number one website for video streaming and other video-related features.
Perhaps, the most interesting part of this is that Facebook’s plan will include all kinds of videos, especially in its News Feed.
The report ads that the new Facebook ads will only be allowed to run as soon as a viewer has watched a clip for a minimum of 20 seconds. In addition, they can also appear in videos that run for a minimum of 90 seconds. With this, Facebook wants to encourage videos that run longer since ads are expected to run for a minimum of 20 seconds. In a nutshell, a publisher is expected to upload a video that not only run longer, but catches the attention of the viewer.
While Facebook declined to comment on the story, an analyst told the BBC that advertisers are keen to see the social media company implement the feature on the platform.
“Advertisers are super keen on video advertising,” said Eleni Marouli, at analyst company IHS Markit.
“If Facebook wants those TV ad dollars, they have to invest more in video.”
It is not clear at this stage how users would react to this feature; but of course, this will depend on how disruptive the ads would be when videos are being watched.
What’s your take on this new feature? You can share your views with us by using the comment section.