On your Facebook News Feed, you might have seen spammy, not informative websites that look like a click bait. They’re annoying. That’s why Facebook is taking them down.
In a blog post, the company wrote:
“Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.”
Facebook is building an informed community. It’s working on ways to understand content that’s misleading and spammy. In that way, these posts will no longer show in your News Feed. Instead, you’ll get more informative posts.
According to Facebook, its users are dismayed each time they click on a link from their News Feed only to visit a site that contains malicious ads. Facebook understands that its users want to click a link and have the best experience after. Users expect that the post they would see is straightforward and not trashy.
Facebook published a policy last year that prevents ads with low-quality content to show up in its News Feed. With the new policy, the company is pushing website owners to comply with it. The new rules will roll out in the coming months.
Furthermore, the company claimed that it has already reviewed thousands of web pages that advertise on Facebook to identify sites with minimal content and full of shocking ads. It’s using AI to know or determine whether the new links being shared on Facebook are spammy.
If a post is determined to be of low-quality, it won’t allow the link to be an ad. Doing so will prevent the social networking site’s users to see misleading posts. Instead, they’ll enjoy reading more informative posts.
The Effect On Your Page
Obviously, if you’re only publishing high-quality posts on your website, your page won’t get affected. Rather, you’ll experience a slight increase in traffic. On the other hand, if you’re posting spammy content, you should experience a decline in traffic.
This decision could choke off income for fake publishers. Like it or not, fake news continues to haunt everyone and publishers enjoy ad dollars. If it’s cut off, it’ll be helpful in stopping the spread of misleading information.
What Your Page Must Look Like?
If you want to design a page that offers great experiences to your audience, you must avoid featuring offensive content, such as sensational and adult posts. Your page must not contain deceptive ads. On your website, ensure that you’re only using minimal pop-up ads as they can negatively affect user experience.
With this new policy, you should expect to see less useless, spammy news on your News Feed. As the company continues to find ways in fighting against trashy content, you will now start to have a positive experience while using it.
Although those links are obviously garbage, it’s still surprising to know that a lot of people are clicking them. If you don’t want to click on the link, you can submit the link to StopClickbait’s official Facebook Page, and it’ll give you a summarized version of the trashy article. And it does so with humor.