You are probably asking yourself if you read that headline well. Surely there must be a mistake somewhere along the line. Of course, the headline is correct and Facebook is actually cooking something that might interest everyone—yours truly inclusive. Mark Zuckerberg and his team are working on a plan to help you curb your Facebook addiction.
Hidden with the Facebook Android app is an unreleased feature called “Your Time on Facebook.” The feature, according to Jane Manchun Wong, will display tally of how much time you have spent on the Facebook app on your phone within the last seven days as well as the average time spent each of those days.
You will also be able to set a reminder that reminds you when you get to that limit on the Facebook app on your Android phone. A shortcut is also being added in your Facebook notification settings to make things easier.
Facebook confirmed the feature development to TechCrunch, with a spokesperson telling us, “We’re always working on new ways to help make sure people’s time on Facebook is time well spent.”
Confirming the feature to TechCrunch, a Facebook spokesperson said “We’re always working on new ways to help make sure people’s time on Facebook is time well spent.”
This is coming almost two months after a Facebook subsidiary Instagram confirmed to TechCrunch that a similar feature was in the pipeline. Instagram CEO Kevin Systrom in a tweet last month said:
It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.
This could well be Facebook’s response to recent bashing the company has been receiving from the public over the way it handled the Cambridge Analytical data issue.
In other Facebook news, the company is intensifying efforts towards reducing or possibly eradicating fake news. This time around, the social media giant is deploying machine learning to sustain the pressure on pages spreading fake news. On Thursday, the social media behemoth announced a number of new measures that involve using machine learning to identify fake articles that are copied and pasted by various accounts.
Emphasis this time around will be placed on overseas Facebook pages that often target accounts in the US with financially motivated hoaxes and misinformation. The machine learning tool, according to Buzzfeed, will not only identify pages operated by people who target unsuspecting users for the purpose of making money, it will also reduce their reach.
Copycat hoaxes have been an increasing trend in 2017 and also into 2018, Tessa Lyons, product manager in charge of News Feed integrity initiatives said per BuzzFeed News in a phone interview. Using machine learning we’re able to identify and demote duplicates of articles that were rated false by fact checkers.