Facebook is testing a new feature that will let you snooze certain keywords for a period of 30 days. “Keyword Snooze” according to the social media behemoth, will allow you to temporarily hide content within your News Feed until a time that is convenient for you.
Keyword Snooze is located in the upper right-hand menu in your News Feed. Should you choose to mute certain keywords, you won’t be able to see posts in News Feed containing such words or phrases from any person, Page or Group for 30 days.
Not all posts on Facebook interest people, and adding a feature like Snooze to News Feed will further encourage engagement. That aside, it will help people to concentrate on those posts that they really want to see.
We hope that with additional options to help tailor your News Feed experience, you’ll be able to spend more time focusing on the things that matter.
Perhaps, it is too early to say this, but it might interest you to know that the feature does not really provide you a place to manually enter the keywords to snooze. However, one would expect that this would change as Facebook finetunes the feature before final roll out.
To snooze a keyword, you will have to find a post that contains the particular word, then select “Snooze Keyword in this post.” All hope for an improved version of the feature is, however, not lost as a Facebook spokesperson confirmed to TechCrunch.
In slightly related news, Facebook says it wants to help you cut down on your social media addiction. Hidden with the Facebook Android app is an unreleased feature called “Your Time on Facebook.” The feature, according to Jane Manchun Wong, will display tally of how much time you have spent on the Facebook app on your phone within the last seven days as well as the average time spent each of those days.
You will also be able to set a reminder that reminds you when you get to that limit on the Facebook app on your Android phone. A shortcut is also being added in your Facebook notification settings to make things easier.
Facebook confirmed the feature development to TechCrunch, with a spokesperson telling us, “We’re always working on new ways to help make sure people’s time on Facebook is time well spent.”
Confirming the feature to TechCrunch, a Facebook spokesperson said “We’re always working on new ways to help make sure people’s time on Facebook is time well spent.”
This is coming almost two months after a Facebook subsidiary Instagram confirmed to TechCrunch that a similar feature was in the pipeline. Instagram CEO Kevin Systrom in a tweet last month said:
It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.